Virtually everyone and their dog is on the internet these days. And sadly… most of them don’t understand what SEO is, or even means.
SEO really just means Search Engine Optimization. Some people are really good at SEO and offer their services to those who can afford it. Others… not so much. Which is a darn shame, since in essence it’s not that hard of a concept to grasp. SEO stands for Search Engine Optimization. So, for instance, here’s how Google kind of works in a nutshell. If you’re very insightful, you’ll notice that there’s a way for people to understand how this process works on a technical level, and then structure the content of their site in such a way that makes search engines go “Oh… this is nice!”– that’s one part of it; making sure your website looks good when search engines find it.
The other part is how to make your website look relevant to the searches that people are putting into these search engines. You have to do this because even if your website is very good in its own regards, and it follows many of the rules to make it the top result on whatever text is relevant to it in search terms, if you pick a search term that only gets searched like three or so times a day by the whole world, you’re going to maybe get just those three or so people.
So to combat this… Know the trends. This is a fantastic resource to see what kinds of key-words people are searching for. You’ll be able to test out and explore what gets traffic and what doesn’t. This way, you’ll be able to know exactly what words are right to describe your content, and what words you should choose to semantically frame your website around.
If you’re constantly putting out content, you can easily just keep a few search terms that are relevant to the news. Or at least the news according to search engines. –Which is what you’re going to get traffic from, anyway.
In the end, SEO isn’t about exploits; it’s more about working with search engines to do their job– which is to drive people who are interested in your website, to your website. Namely there’s Google, so all hail our Googley overlords and their Google Penguin protocol.
Structure your website around those rules, and you’re good to go!