How to be good at SEO without being an expert

SEO is as complicated or as simple as you want it to be.

Search Engines are designed to do exactly what they’re supposed to do; they find the stuff you’re looking for and put it in front of your face.  And they do this through the use of words and key-terms.

Experts in SEO will of course always deliver crazy-good results that the layman wouldn’t ever be able to get a hold of themselves, but that doesn’t mean the average person with fingers, a keyboard, and an idea in their head can’t get pretty darn good at SEO just naturally.

It takes a bit of consideration on how SEO works fundamentally to write out really good content and make your site in such a way that fits what other people are going to be searching for.  This also depends greatly on the search engine that you’re optimizing for.  For example, Russia has its own primary search engine that has different rules.

Russia's google alternative

I bet you didn’t even know I existed!

 

Mostly though, just keep key words in mind and write content that will engage the people that you expect to go to your website.  Essentially, think of a search engine as a guy who has been to every corner of the internet and will recommend things to people depending on what they say they’re looking for.

As long as you keep that in mind, you should be able to write okay-content for your blog or independent website, and you should get decent search engine results.

Take SEO seriously; it can make or break you

Virtually everyone and their dog is on the internet these days.  And sadly… most of them don’t understand what SEO is, or even means.

Visual SEO

This is what most people think when they hear “SEO”

 

SEO really just means Search Engine Optimization.  Some people are really good at SEO and offer their services to those who can afford it.  Others… not so much.  Which is a darn shame, since in essence it’s not that hard of a concept to grasp.  SEO stands for Search Engine Optimization.  So, for instance, here’s how Google kind of works in a nutshell. If you’re very insightful, you’ll notice that there’s a way for people to understand how this process works on a technical level, and then structure the content of their site in such a way that makes search engines go “Oh… this is nice!”– that’s one part of it; making sure your website looks good when search engines find it.

The other part is how to make your website look relevant to the searches that people are putting into these search engines.  You have to do this because even if your website is very good in its own regards, and it follows many of the rules to make it the top result on whatever text is relevant to it in search terms, if you pick a search term that only gets searched like three or so times a day by the whole world, you’re going to maybe get just those three or so people.

Barren search terms

Aww man, but my whole site is top of the “Strange facts about the benefits and hazards of swallowing billiard balls” !

So to combat this… Know the trends. This is a fantastic resource to see what kinds of key-words people are searching for.  You’ll be able to test out and explore what gets traffic and what doesn’t.  This way, you’ll be able to know exactly what words are right to describe your content, and what words you should choose to semantically frame your website around.

If you’re constantly putting out content, you can easily just keep a few search terms that are relevant to the news.  Or at least the news according to search engines. –Which is what you’re going to get traffic from, anyway.

In the end, SEO isn’t about exploits; it’s more about working with search engines to do their job– which is to drive people who are interested in your website, to your website.  Namely there’s Google, so all hail our Googley overlords and their Google Penguin protocol.

Structure your website around those rules, and you’re good to go!