Content is one thing; successful content is another.
I present to you, the like button. Get well acquainted with the whims of this majestic an elusive creature.
Getting positive feedback is important regardless of the endeavour you’re in. However, when it comes to your online success, and your success as a business, it becomes more than just a feeling of relevance; it becomes a constant do-or-die pressure to pump out the quality that’ll keep traffic coming to your website or web-related venue, and thus keep your business- and your dreams- afloat.
And likes are a very finicky phenomenon; they’re more sneaky than just general bad-feedback, they’re often thy mysterious and cold *absence* of feedback. Take it from the guy who invented Facebook’s Like as to why there isn’t a ‘dislike’ button on facebook. Practically everyone has a presence on that venue of social media. Even businesses, and they can, and will effect your SEO, and bottom line.
This is because on ALL social media, positive feedback ratios are algorithmically placed in positions that get more traffic. More traffic; more conversions. More conversions; more cashflow. This is basically just internet-marketing 101; how to make quality content.
Sadly though, depending on your niche, this is a question that only you can answer. If you’re an SEO specialist, you can emulate other experts at SEO. If you’re selling merchandise, you can always follow the listing guidelines set by the authorities on the matter. Remember; a positive feedback IS a positive feedback, regardless of whether it comes in the form of a like-button or a rating system.
All really optimally-minded content makers have a few things in common. Firstly, they never forget their niche that they target to. Consistency is key; if you have a particular specialization, stick with that specialization religiously and you’ll have much better odds of getting the automatic promotion of good feedback. A deviation from your niche is a risk of losing a lot of your hard-earned progress; so stick with what you know, and know well. It’s also really important to, in a way be your own customer. You have to feel that your product is something that you would use, that way you can have genuine enthusiasm for it– and communicating that enthusiasm is a great way of getting your viewers to feel the same way. Also, don’t get too preachy– even in your area of expertise, and even when you really do know what’s right. People might be okay with this the first time they hear what you have to offer, but it’s not going to keep them coming back. Lastly, you’ll know when you have a repeatable formula for making or presenting a product that works in your niche because you’ll have that valuable feedback. Once you’ve got it, stick with it– and you’re on your way to success!