RSS feeds

No one talks about RSS.  But there are people that use it.  Why?

Hey what is RSS anyway?

RSS feed icon

You know this little thing that’s at the bottom of some pages, right?

 

Basically it’s like this.  There’s a standard way to update the text on websites, and when it is updated, there’s this thing called Really Simple Syndication, or Rich Site Summary, which updates.  It’s sort of like an anonymous subscription service for websites.  You can add a website to your RSS feed, and when they update their content; whizz bang boom you now know about it without having to check their website all the darn time.

Not too many people use RSS though, because there’s not enough people talking about it.  In fact, there’s lots of unutilized things the internet can probably do with RSS feeds and such that nobody is doing right now, according to some pretty good sources.

RSS by itself is, for instance, a really good niche; since only some people use it.  It’s not hard to find out who these people generally are and start to cater to them via the RSS feed mechanisms.  That being said though, RSS use is somewhat on the decline as internet-traffic behavior has shifted from people going to quite a many a website to just a handful of websites that are kind of ‘hubs’ for other things. That and web-designers typically prefer to focus on SEO-based traffic over RSS generated traffic.

RSS could be the future, and it also could be an item of the past.  It can go either way, really.

Presence on social media

Social media is only the biggest development ever on the internet, and it’s your job to be really really good at positioning your business to do well in social media.

There are different types of social media that people and firms tend to use, to name a few there’s facebook, twitter, linkedin, youtube, google+ (though g+ is still a thing that’s being figured out), and even deviant-art to some extend depending on your industry.  Oh!  And reddit too.  But we don’t talk about reddit… 

is reddit social media?

I’m technically social media!

Social media isn’t really heavy on the SEO; it’s not something that’s really intended for search engines to find and be the gate-keeper of.  For that, there’s always real estate lead generators, SEO experts and web developers.  Social media is something you kind of have to do yourself, and something you have to participate in.

According to some sources, social media is either the new employment revolution of the future and managing companys’ presence on social media is going to be a huge volume of work– and also the dream jobs– of tomorrow and even partly today, or it’s the most tenuous, tentative relationship between businesses and internet junkies ever.  If you think it’s a huge deal now; just wait until you see what it’s going to be like in the future.

So if you’re not involved in social media right now with your business, it’s probably a big market that you’re missing out on– especially if you’re a B2C business; like most businesses are.  Connect with your audience!

How to incerase your likes

Content is one thing; successful content is another.

I present to you, the like button.  Get well acquainted with the whims of this majestic an elusive creature.

 

Like

This guy will make or break your dreams of online glory.

 

Getting positive feedback is important regardless of the endeavour you’re in.  However, when it comes to your online success, and your success as a business, it becomes more than just a feeling of relevance; it becomes a constant do-or-die pressure to pump out the quality that’ll keep traffic coming to your website or web-related venue, and thus keep your business- and your dreams- afloat.

And likes are a very finicky phenomenon; they’re more sneaky than just general bad-feedback, they’re often thy mysterious and cold *absence* of feedback.  Take it from the guy who invented Facebook’s Like as to why there isn’t a ‘dislike’ button on facebook.  Practically everyone has a presence on that venue of social media.  Even businesses, and they can, and will effect your SEO, and bottom line.

This is because on ALL social media, positive feedback ratios are algorithmically placed in positions that get more traffic.  More traffic; more conversions.  More conversions; more cashflow.  This is basically just internet-marketing 101; how to make quality content.

Sadly though, depending on your niche, this is a question that only you can answer.  If you’re an SEO specialist, you can emulate other experts at SEO.  If you’re selling merchandise, you can always follow the listing guidelines set by the authorities on the matter.  Remember; a positive feedback IS a positive feedback, regardless of whether it comes in the form of a like-button or a rating system.

All really optimally-minded content makers have a few things in common.  Firstly, they never forget their niche that they target to.  Consistency is key; if you have a particular specialization, stick with that specialization religiously and you’ll have much better odds of getting the automatic promotion of good feedback.  A deviation from your niche is a risk of losing a lot of your hard-earned progress; so stick with what you know, and know well.  It’s also really important to, in a way be your own customer.  You have to feel that your product is something that you would use, that way you can have genuine enthusiasm for it– and communicating that enthusiasm is a great way of getting your viewers to feel the same way.  Also, don’t get too preachy– even in your area of expertise, and even when you really do know what’s right.  People might be okay with this the first time they hear what you have to offer, but it’s not going to keep them coming back.  Lastly, you’ll know when you have a repeatable formula for making or presenting a product that works in your niche because you’ll have that valuable feedback.  Once you’ve got it, stick with it– and you’re on your way to success!