Picking a good web developer

Let’s face it.  Most of us don’t have the skills to get our websites to do all the crazy and unique things we want.  So we have to hire someone to do that for us.

Agreement on the internet

This image is the best thing we can do to finalize an agreement on the internet!

 

There’s a lot of pitfalls to consider when hiring a web developer.  Remember, there’s quite a bit that goes into making a unique website, and if your website is going to be making you money, the time lost on having it not around is going to be the loss of opportunity for you to make money, and you could also be hemorrhaging overhead the entire time you are waiting.

The first thing to consider is communication. This is more important than price; if you can’t regularly communicate effectively to your developer, and you’ve hired them, then what you’ve just done is made a liability for yourself rather than an asset.

The second thing is affordability; and this only goes into your last thing to consider.  But obviously you can’t buy what you can’t pay for.  So if a web-dev is out of your league with the expenses, you just can’t buy them.

Lastly consider whether you can actually make a return on investment from this web developer’s work.  Take into consideration your business model and how monetizable that is, and also the time that the web-dev will be liable to take on the project.  Be aware that during that time you’re losing potential income, and you’re also spending money on overhead.

Generally the best idea is to get the best developer you can afford.  You’re making an investment in them; you’re not hiring them forever.  A good dev will do what you tell them; a great dev will generate value for you.

So remember, even though there are guides out there all about how to hire web developers, stick with what you know, and go with the best you can get.

RSS feeds

No one talks about RSS.  But there are people that use it.  Why?

Hey what is RSS anyway?

RSS feed icon

You know this little thing that’s at the bottom of some pages, right?

 

Basically it’s like this.  There’s a standard way to update the text on websites, and when it is updated, there’s this thing called Really Simple Syndication, or Rich Site Summary, which updates.  It’s sort of like an anonymous subscription service for websites.  You can add a website to your RSS feed, and when they update their content; whizz bang boom you now know about it without having to check their website all the darn time.

Not too many people use RSS though, because there’s not enough people talking about it.  In fact, there’s lots of unutilized things the internet can probably do with RSS feeds and such that nobody is doing right now, according to some pretty good sources.

RSS by itself is, for instance, a really good niche; since only some people use it.  It’s not hard to find out who these people generally are and start to cater to them via the RSS feed mechanisms.  That being said though, RSS use is somewhat on the decline as internet-traffic behavior has shifted from people going to quite a many a website to just a handful of websites that are kind of ‘hubs’ for other things. That and web-designers typically prefer to focus on SEO-based traffic over RSS generated traffic.

RSS could be the future, and it also could be an item of the past.  It can go either way, really.

How to connect with your audience

Your audience is where your cashflow starts, so it’s important to connect and stay connected to them.  If you do not connect to your audience in a positive way that engages them, it’s likely that you’re going to find yourself in a position where making money online seems like it’s something that’s remarkably hard to do.  It’s not.

Money you can make online

This is $200, but it LOOKS really impressive!

 

Let’s be honest.  Working online is very fun and can be quite rewarding, but aside from the glamorization of it, it’s actually quite a regular occupation.  Just like in all marketing, you just have to find a way to reach out to people in a manner that suits them.  As long as you can connect to your audience, keep them engaged, and you have something to offer them that they want, there will be avenues for cashflow.

There’s all kinds of guides on how to best connect with your audience out there.  But find the one that works best for you.  If you need a website built, there’s always experts that can do that for you– but beyond that it’s always going to be about what you the entrepreneur does.

How most online content providers monetize is through ad-revenue and that kind of stuff; but that’s changing.  Internet users are becoming increasingly more niche, and only going to a few trusted websites.  So you’re going to have to take all this into account while you decide how to best position your ideas and put them online in a way that people can find and keep coming back to.

There’s always click-throughs and the advertising route if you’re selling a particular product or skill.  And you can also always start a blog.

Marketing on the internet

Internet marketing is very different from regular marketing.  Business just in general is quite different on the internet.  The internet has a lot more of a network to it than it does a single-direction dictation.   You’ll have to account for this in all kinds of different ways and techniques.

On the internet your marketing is much more of a communicative process than a brute-force process.  It’s much more efficient and you’ll probably be able to make more money by yourself on the internet (if you’re smart about it) than you can working for a big company behind a desk or something– and it’s fun and exciting!  You’ll be part of the creative sphere!

Agreement on the internet

This image is the best thing we can do to finalize an agreement on the internet!

You’re going to have to be able to work with people from a partnership-basis, rather than on an employee-basis.  The relationship between employee and employer on the internet is very different than it is in ‘real life’– on the internet, each worker you hire is probably only going to work with you as long as you provide the most value to them that they can possibly get, and you’ll only hire them as long as they actually make you some noticeable money; or help you get things done that you absolutely must.

Marketing is about communicating the value of your product to your desired market; and nothing more.  On the internet this is very simple.  It’s blog posts, YouTube videos,  Emails, Websites, SEO.  The text you are reading right now.  It’s everything you do on the internet that is centred around your business.

According to some top sources, there’s a few tricks that every good online marketer uses.  Follow these, and you’ll probably find more success online than you will in regular jobs.

How to be good at SEO without being an expert

SEO is as complicated or as simple as you want it to be.

Search Engines are designed to do exactly what they’re supposed to do; they find the stuff you’re looking for and put it in front of your face.  And they do this through the use of words and key-terms.

Experts in SEO will of course always deliver crazy-good results that the layman wouldn’t ever be able to get a hold of themselves, but that doesn’t mean the average person with fingers, a keyboard, and an idea in their head can’t get pretty darn good at SEO just naturally.

It takes a bit of consideration on how SEO works fundamentally to write out really good content and make your site in such a way that fits what other people are going to be searching for.  This also depends greatly on the search engine that you’re optimizing for.  For example, Russia has its own primary search engine that has different rules.

Russia's google alternative

I bet you didn’t even know I existed!

 

Mostly though, just keep key words in mind and write content that will engage the people that you expect to go to your website.  Essentially, think of a search engine as a guy who has been to every corner of the internet and will recommend things to people depending on what they say they’re looking for.

As long as you keep that in mind, you should be able to write okay-content for your blog or independent website, and you should get decent search engine results.

Presence on social media

Social media is only the biggest development ever on the internet, and it’s your job to be really really good at positioning your business to do well in social media.

There are different types of social media that people and firms tend to use, to name a few there’s facebook, twitter, linkedin, youtube, google+ (though g+ is still a thing that’s being figured out), and even deviant-art to some extend depending on your industry.  Oh!  And reddit too.  But we don’t talk about reddit… 

is reddit social media?

I’m technically social media!

Social media isn’t really heavy on the SEO; it’s not something that’s really intended for search engines to find and be the gate-keeper of.  For that, there’s always real estate lead generators, SEO experts and web developers.  Social media is something you kind of have to do yourself, and something you have to participate in.

According to some sources, social media is either the new employment revolution of the future and managing companys’ presence on social media is going to be a huge volume of work– and also the dream jobs– of tomorrow and even partly today, or it’s the most tenuous, tentative relationship between businesses and internet junkies ever.  If you think it’s a huge deal now; just wait until you see what it’s going to be like in the future.

So if you’re not involved in social media right now with your business, it’s probably a big market that you’re missing out on– especially if you’re a B2C business; like most businesses are.  Connect with your audience!

Honesty is the key to good marketing

Marketing is everywhere.  Honest marketing is very, very rare.

As you all know, marketing is the practice of positioning your product or service in a way that makes it apt for people to buy or use it.  It’s a suite of techniques to get people to do what you want in a broader sense– but mainly it’s centred around the prospects of just getting people to do what you want, willingly.

There’s many types of marketers.  There’s SEO experts. There’s copywriters, content writers, publicists, orators, gurus, seminar-lecturers, advertising consultants, executives at large, large companies– and just a whole lot of different people.

Marketers

Heya, we’re out dominating the world without you knowing.

 

But there’s really only one job that marketers ever have.  They have to communicate the value of products or services, to the niche that cares about that product or service.  That’s it.  Everything else isn’t real marketing; it’s scamming.

And just look at how prevalent that is!

Okay… while it certainly isn’t exactly illegal to sell hype, it still isn’t that great of an idea.  Chances are that you have a really great product that brings a good bit of value to your customers.  So… just be honest.  But be optimistically honest about how you pitch your ideas and products.

Eventually, if you continue to just do that, you’ll be able to build up a good online business, because every sale you’ll get will see the value of what you have, and they will come back for more.  Or, as the marketers know it; become a marketing conversion. 

Get enough of these going, and with a few other tricks up your sleeves, you can definitely be on your way to great online success!

Take SEO seriously; it can make or break you

Virtually everyone and their dog is on the internet these days.  And sadly… most of them don’t understand what SEO is, or even means.

Visual SEO

This is what most people think when they hear “SEO”

 

SEO really just means Search Engine Optimization.  Some people are really good at SEO and offer their services to those who can afford it.  Others… not so much.  Which is a darn shame, since in essence it’s not that hard of a concept to grasp.  SEO stands for Search Engine Optimization.  So, for instance, here’s how Google kind of works in a nutshell. If you’re very insightful, you’ll notice that there’s a way for people to understand how this process works on a technical level, and then structure the content of their site in such a way that makes search engines go “Oh… this is nice!”– that’s one part of it; making sure your website looks good when search engines find it.

The other part is how to make your website look relevant to the searches that people are putting into these search engines.  You have to do this because even if your website is very good in its own regards, and it follows many of the rules to make it the top result on whatever text is relevant to it in search terms, if you pick a search term that only gets searched like three or so times a day by the whole world, you’re going to maybe get just those three or so people.

Barren search terms

Aww man, but my whole site is top of the “Strange facts about the benefits and hazards of swallowing billiard balls” !

So to combat this… Know the trends. This is a fantastic resource to see what kinds of key-words people are searching for.  You’ll be able to test out and explore what gets traffic and what doesn’t.  This way, you’ll be able to know exactly what words are right to describe your content, and what words you should choose to semantically frame your website around.

If you’re constantly putting out content, you can easily just keep a few search terms that are relevant to the news.  Or at least the news according to search engines. –Which is what you’re going to get traffic from, anyway.

In the end, SEO isn’t about exploits; it’s more about working with search engines to do their job– which is to drive people who are interested in your website, to your website.  Namely there’s Google, so all hail our Googley overlords and their Google Penguin protocol.

Structure your website around those rules, and you’re good to go!

How to incerase your likes

Content is one thing; successful content is another.

I present to you, the like button.  Get well acquainted with the whims of this majestic an elusive creature.

 

Like

This guy will make or break your dreams of online glory.

 

Getting positive feedback is important regardless of the endeavour you’re in.  However, when it comes to your online success, and your success as a business, it becomes more than just a feeling of relevance; it becomes a constant do-or-die pressure to pump out the quality that’ll keep traffic coming to your website or web-related venue, and thus keep your business- and your dreams- afloat.

And likes are a very finicky phenomenon; they’re more sneaky than just general bad-feedback, they’re often thy mysterious and cold *absence* of feedback.  Take it from the guy who invented Facebook’s Like as to why there isn’t a ‘dislike’ button on facebook.  Practically everyone has a presence on that venue of social media.  Even businesses, and they can, and will effect your SEO, and bottom line.

This is because on ALL social media, positive feedback ratios are algorithmically placed in positions that get more traffic.  More traffic; more conversions.  More conversions; more cashflow.  This is basically just internet-marketing 101; how to make quality content.

Sadly though, depending on your niche, this is a question that only you can answer.  If you’re an SEO specialist, you can emulate other experts at SEO.  If you’re selling merchandise, you can always follow the listing guidelines set by the authorities on the matter.  Remember; a positive feedback IS a positive feedback, regardless of whether it comes in the form of a like-button or a rating system.

All really optimally-minded content makers have a few things in common.  Firstly, they never forget their niche that they target to.  Consistency is key; if you have a particular specialization, stick with that specialization religiously and you’ll have much better odds of getting the automatic promotion of good feedback.  A deviation from your niche is a risk of losing a lot of your hard-earned progress; so stick with what you know, and know well.  It’s also really important to, in a way be your own customer.  You have to feel that your product is something that you would use, that way you can have genuine enthusiasm for it– and communicating that enthusiasm is a great way of getting your viewers to feel the same way.  Also, don’t get too preachy– even in your area of expertise, and even when you really do know what’s right.  People might be okay with this the first time they hear what you have to offer, but it’s not going to keep them coming back.  Lastly, you’ll know when you have a repeatable formula for making or presenting a product that works in your niche because you’ll have that valuable feedback.  Once you’ve got it, stick with it– and you’re on your way to success!